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2007-1-12 · xii Jim Novo About Jim Novo Jim Novo is an interactive customer valuation, retention, loyalty, and defection expert with close to 20 years of experience generating exceptional returns on marketing program investments. His professional career has been focused on introducing Data-Driven marketing to new industries. In the 80’s, cable
Get Price2018-7-7 · The Drilling Down MS Access application provides the ability to create a 'loyalty score' for each individual customer from raw files of customer transactions. These scores rank each customer against all the other customers for likelihood to respond to promotions and future value to the business, enabling the tracking of customer LifeCycles and creation of very high ROI marketing promotions.
Get Price2008-8-3 · Drilling Down Book - Complete book, PDF or Print Versions Building on your knowledge of Latency , Recency and RFM from the first section (included with this complete version of the book), you will learn how to take these simple concepts and use them to capture the benefits of CRM and Business Intelligence packages without all the cost and hassle of installing them.
Get Price2018-7-7 · Thanks for visiting the original Drilling Down web site! The advice and discussion continue on the Marketing Productivity Blog and Twitter: @jimnovo Read the first 9 chapters of the Drilling Down book: download PDF Purchase Book Consulting /
Get Price2018-7-7 · Click and Send - Jim Novo. Anti-Spam text version: jim(at)jimnovo.com - replace (at) with '@' Phone (in the U.S.): cellular phone: 727.895.5454 Snail Mail: Jim Novo The Drilling Down Project P.O. Box 7279 Saint Petersburg, FL 33734-7279 USA. Guarantee. I mean it.
Get Price2018-7-7 · The Drilling Down book teaches RFM customer scoring methods and how to use the scores to create high ROI marketing and site designs. The software that comes with the book automates the customer scoring process, importing your customer transaction files, creating a customer database, and assigning a score to each customer based on RFM theory.
Get PriceBased in Stewart, BC, More Core Diamond Drilling Services Ltd has been BC’s choice for expert mineral exploration services since 2006. Our versatile, modular drilling systems and highly experienced crew are the solution for your project. With a range of geotechnical exploration drilling services, as well as expertise in underground drilling, track ...
Get PriceSince Engagement is almost always defined as an interaction of some kind, tracking dis-Engagement could be standardized using metrics rooted in human behavior. Recency is one of the best metrics for an idea like this because it’s universal, easy to understand, and can be mapped across sources like products and campaigns. Recency is also predictive; it provides comparative likelihoods, e.g. this segment is …
Get Price2018-7-7 · Latency, and all the other metrics described on the Drilling Down site, are simply tools for recognizing the opportunity to take an Action in Reaction to the customer raising their hand. If you don't have some kind of system to recognize customers in the process of changing their behavior, you will miss out on most of the highest ROI customer marketing opportunities you have.
Get PriceWELCOME. Based in Stewart, BC, More Core Diamond Drilling Services Ltd has been BC’s choice for expert mineral exploration services since 2006. Our versatile, modular drilling systems and highly experienced crew are the solution for your project. With a range of geotechnical exploration drilling services, as well as expertise in underground ...
Get Price2008-8-3 · Drilling Down Book - First section, PDF file only. The first section of the Drilling Down book takes the over 458,000 word Drilling Down web site and logically sequentially organizes this content into a 13 Chapter book, then adds 6 chapters of material on …
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